• ABOUT
  • ALL Work
  • BRAND EXPERIENCE
  • LEADERSHIP SNAPSHOT
  • RECOS
  • RÉSUMÉ
  • Personal Projects

Samantha Jiménez

CREATIVE DIRECTOR

  • ABOUT
  • ALL Work
  • BRAND EXPERIENCE
  • LEADERSHIP SNAPSHOT
  • RECOS
  • RÉSUMÉ
  • Personal Projects
 

Creative Orientation

  • Highly conceptual thinker who builds platforms, not just campaigns

  • Translates abstract strategy into clear, ownable creative territories

  • Designs brand systems that scale across physical, digital, social, and experiential ecosystems

  • Equally fluent in brand storytelling and commercial execution

  • Retail expert by execution, brand thinker by instinct

HOW I LEAD

Strategy First. Always.

  • Anchor every project in business objective, audience tension, and cultural context

  • Define a clear creative north star early to eliminate subjective debate

  • Build work that is defensible, scalable, and aligned from concept through production

Curator of Craft

  • Set and protect the creative standard across every touchpoint

  • Elevate taste, precision, and restraint without micromanaging

  • Ensure the final output feels intentional, cohesive, and distinctly human

 

Develop People, Not Just Projects

  • Create clarity of ownership and accountability

  • Give direct, actionable feedback grounded in growth

  • Advocate fiercely for teams while holding a high performance bar

  • Coach through ambiguity and expand creative confidence

Bridge Builder

  • Translate strategy into creative language and creative into business language

  • Align cross-functional partners and agencies early and clearly

  • Treat collaboration as co-creation, not delegation

 

Lead Through Communication

  • Write sharp briefs and provide specific feedback

  • Make complex thinking digestible without oversimplifying

  • Build trust through clarity, transparency, and decisiveness

Scope & Scale

  • 15+ years across global agencies and in-house retail organizations

  • Led multidisciplinary teams and cross-functional partners at enterprise scale

  • Directed integrated campaigns spanning retail, digital, social, experiential, and video

  • Partnered with Brand, Product Marketing, Legal, Operations, and Executive leadership

  • Managed and guided external agencies and production partners

What I’m Known For

  • Elevating creative standards without destabilizing teams

  • Turning ambiguity into decisive direction

  • Connecting channel-to-channel into cohesive brand systems

  • Making strategy visible in the work

  • Mentoring high-potential creatives into confident leaders