“Sam is an incredible partner and creative visionary for all the work that she leads. She's great at ensuring that each project delivers on the intended strategy through thoughtful, impactful creative work. As a partner, Sam is a great sounding board and does a great job balancing input from multiple teams, ensuring that all voices are heard. She remains focused on continuous improvement of the work, and thinks through the right level of both inspiration and detail to ensure creative and production teams can deliver a solid end-result.

Sam is both a wonderful teammate, and a wonderful person. She is always there when the team needs her, and approaches every task with an open mind. She keeps a sharp eye on trends and culture, bringing fresh ideas and fresh thinking to the table. Her calm presence and focus is a rock for the team to consistently rely on.

Any team would be more than lucky to have Sam on their side!”

“Sam is the best manager I’ve ever worked for when I was on the Weekly AD. She joined the Weekly Ad as my manager when I was a Senior Art Director and immediately set the bar for what great leadership looks like. She believed in me, challenged me, and mentored me in a way that helped me grow into a stronger and strategic leader. Because of her trust and guidance, I was promoted into leadership and now serve as a Senior Manager, Associate Creative Director. I’ve also learned so much from Sam, not just as a leader, but as a person. She brings her culture, perspective, and heritage into the way she leads, and it adds depth, humanity, and heart to everything she does. I truly value that part of who she is.
Sam is smart, strategic, and incredibly honest, in the best way. She gives clear, constructive feedback, even when the message is hard, and always ties it to action. She pushes for strong, well-rounded creative thinking, encourages multiple ideas, and ensures the work shows up confidently at every level.
Most importantly, she genuinely cares about her team. She trusts people, leans into their strengths, avoids micromanaging, and steps in with support when it matters. It’s rare to find a leader who is both an exceptional people manager and a truly strong creative, Sam is both.”

“I’ve had the privilege of co-leading teams of designers and art directors alongside Samantha, and she consistently elevates both the work and the people behind it.
Samantha is a kind, inclusive, and emotionally intelligent leader who creates environments where teams feel trusted, supported, and empowered to do their best work. She listens deeply, leads with intention, and fosters collaboration that builds alignment and momentum across disciplines.
As a creative partner, she is grounded, strategic, and thoughtful—balancing ambition with practicality and bringing clarity in moments of ambiguity. Working alongside her has made me a better leader, and the teams we’ve co-led are stronger because of her influence.
Any organization would be fortunate to have Samantha leading creative teams and shaping brand experiences at scale.”

“Sam was a mentor to me through and through at Target and I’m incredibly proud of the partnership and trust we built together.
What you should know about Sam is that she's incredibly whip-smart, deeply talented, and flexes both in-house and agency chops. Sam has one of those big-picture brains that can build ideas from even the smallest spark. She's highly intuitive and always on top of trends.
What I admire most, though, is her passion for both the creative and the people she leads. She sincerely shows up for her teams and invests in them wholeheartedly. Any team lucky enough to work with Sam is in excellent hands!”

“I had the pleasure of working with Sam on Target's Retail Brand Experience. As an Associate Creative Director, Sam elevated our work through clear, strategic guidance that kept our creative agency partners focused and inspired.
What set Sam apart was her ability to lead teams to consistently better outcomes by fine-tuning mindset, sharpening direction, and bringing fresh inspiration grounded in strategy to every project.
When I imagine a marketing dream team, Sam is leading creative! Beyond her professional excellence, Sam is simply wonderful to work with.”

“In our time partnering in Target’s store experience marketing, I had the opportunity to experience Sam’s passion, curiosity and creative leadership. In highly complex, large bodies of work, Sam was able to consistently imagine possibilities and sell through her creative vision. Keeping up with the ever-changing demands of retail, Sam’s success stems from her resilience and commitment to delivering guest-centric experiences. This fierce commitment to the work is only outmatched by her commitment to her team. As a leader in the Target Creative team, Sam is dedicated to finding opportunities for her team’s development, and her passion for advancing equity and inclusion are always top priorities. Armed with a growth mindset, she also seeks ways to build her own development through new experiences and opportunities, making her a lifelong learner!”

“Sam is the best manager and creative leader I have worked under during my career as a Sr. Copywriter. She always puts her team and people first, making sure they have the projects and feedback they need to develop and grow in their careers. In addition to being an amazing leader of people, Sam pushes the creative teams she leads for the best solutions, delivering strategic, thoughtful and boundary-pushing creative. And, on top of all that, she is a thoughtful, articulate and well-versed presenter of the work, especially considering that English is her second language. Finally, Sam works hard to develop solid relationships with all her creative partners, from creative producers and strategists to project managers and other creative leaders. This results in strong, equitable creative teams that work well together and have all the tools they need to succeed.”

"Smart, creative, professional, passionate, ethical, multicultural, bilingual, and possessor of an awesome eye for art direction. This is Samantha, a person that I have known since six years ago that we worked together. I admire her commitment to always do the best work she can, which pushes everyone around her to their best work. A pleasure to work with.
Samantha is a pioneer in thinking about how consumers engage with creative ideas through devices. She had an eye for digital and social creative, before it was needed to have one. She was interested on it before it was a requirement for creatives. 
Her art direction is flawless and inspiring, and she uses it in her professional and personal life. She art directs everything she does, and it is beautiful. From digital experiences to food, from prints to family pictures, from TV spots to a baby's room. 
I would definitely work with her any time!"

"Samantha is one of the most talented art directors I've worked with. She is a great designer but an even better creative. But above all these she is someone you'd like to have as part of your team."

"Every account person should have the opportunity to work with a Creative Director like Samantha. She is smart, insightful, inspiring, thought provoking and still egoless, collaborative and fun to be around.
Her 10 years of experience in the advertising industry, exquisite taste, and a great graphic design eye, make her a truly gifted creative in both concept and craft.
Samantha’s abundant talent and quiet strength make her one of the best teammates anyone can work with, and any client or agency is much stronger with her on the team."

"Samantha is a star. She is an extraordinary creative talent with a drive for innovation. I was lucky enough for have Samantha on my team for 3 years. In that time, she was a great contributor to the agency. She often brought ideas to me about how to improve the agency and was willing to spearhead them. As a result, she was not only a great creative resource for us, but she also lead many of our digital and social efforts. She's an asset to any team she's a part of."

"Often, in the creative microcosmos, being loved by clients implies making flat creativity. Devoid of risk, preexisting. But as in every aspect of life, in this case there are also exceptions. Samantha for example. In spite of having usually received conservative briefs of conservative brands, with little space for innovation, she always tried to do great work with such little freedom. I do, very strongly, recommend her as very creative and professional person."

"Hard working, smart, and AMAZING attitude are the first three thoughts that come to mind when I think of Sam. I guarantee you will never find another creative that consistently goes above and beyond what is asked, and with such a positive and energetic attitude. She is collaborative and a great team player, but at the same time possesses the leadership skills to lead projects and engage with clients. I honestly cannot say enough great things about Sam and look forward to continue working with her for a very long time."

"I’ve worked with many talented Ad Creatives in my career but very few of them do I consider good creatives AND leaders. Whenever Sam was leading a project it was a relief for everyone involved because we all understood what our role was and she gave us the tools and the freedom to get things done. Her style is hands-on, her creative feedback is always clear and her presentations flawless. I feel lucky to have worked with her and consider her a close friend and mentor. I confidently recommend her to anyone who is looking to add a voice of leadership to their creative team."

"Samantha is the rare combination of Creative talent that can think both creatively and strategically. She isn't afraid to push back when we ask too much, but she also understands how to balance Client (and account guy) requests respectfully. Across numerous projects, Samantha has made my job easier by being proactive, timely, and incredibly professional in delivering top-quality work, making selling things through a much less painful process.

It's a pleasure to have her on the team, and I hope we continue to work together for a long time to come."

"I've had the pleasure of working with Samantha on some challenging creative assignments and even pretty simple assignments. Regardless of the project, she does it with a smile and delivers great work. She is a true collaborator, natural leader and and very thoughtful in all her projects. Samantha is a great asset and will continue to be one with any team at any agency."

"Sam is one of the best creative leaders and art directors you can ever work with. Reliable, strategic, talented, great taste and most of all, an amazing energy. These means she just won't get the work done, she'll find a way to take the work to the next level. All while coaching junior creatives and building enduring relationships with the clients. So, you need to stop reading this and talk to Sam now!"