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Samantha Jiménez

CREATIVE DIRECTOR

  • ABOUT
  • ALL Work
  • BRAND EXPERIENCE
  • LEADERSHIP SNAPSHOT
  • RECOS
  • RÉSUMÉ
  • Personal Projects

Coolidge: A typographic grunge study

This self-initiated exploration examines typography through wear, time, and context. Inspired by David Carson’s unapologetic disruption of conventional design and the cultural moment that once declared print obsolete, the study investigates how letterforms evolve outside controlled brand systems.

During a visit to a private airport, I documented found typography across aircraft, tires, cargo vehicles, pavement, and industrial machinery, treating the environment itself as a living type specimen. Shot at Coolidge Municipal Airport in Arizona, the series captures how weather, friction, and daily use naturally distort and erode letterforms, revealing texture, hierarchy, and unintended composition.

Rust, cracks, patina, and surface abrasion become collaborators in the work. Minimal vintage treatments situate the compositions within a late-’80s grunge sensibility, where typography is imperfect, expressive, and distinctly human.

LIFE IN PICS

I am a visual storyteller drawn to perspective, pattern, and moments that reveal something human. I curate fragments of everyday life through a considered lens, finding inspiration in contrast, color, and the unexpected.

This collection of pictures I shot is organized as a chromatic gradient, allowing emotion and rhythm to guide the experience. Together, these images offer a glimpse into how I see the world —vibrant, joyful, and always as an opportunity of connection.

Coolidge: A typographic grunge study

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LIFE IN PICS

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