campaign social

Photography

HQ Lights show

Seeing our stop-motion paper flowers come to life as part of the light show atop Target HQ during Mother’s Day weekend was incredibly rewarding. The moment reflected the power of shared inspiration, when ideas travel beyond their original brief and spark new expressions across teams. Watching the work influence and elevate other creative efforts was both energizing and deeply affirming.

Campaign Print - Weekly ad

Behind the scenes

A behind-the-scenes look at the making of the Mother’s Day campaign, culminating in our stop-motion paper florals appearing in the Target HQ light show, a staple of the Minneapolis downtown skyline. Seeing the work live at that scale underscored the power of the platform and what it means for Target as a brand to show up in meaningful, joyful ways within the community.