FILM

PRINT

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social & digital

The campaign extended beyond film to digital, bringing additional true stories to the website through testimonials from hardworking Ram truck owners. We also partnered with Yahoo! Music to launch a custom radio station curated around our audience’s tastes and values, deepening cultural connection with the brand. The campaign delivered strong results, driving a 41% increase in sales and a 3.5-point gain in market share. That success led to our team winning the international pitch to lead the Ram Trucks brand across LATAM.

Besides the stories told on TV ads, we embedded true stories about RAM owners in our website

Behind The Scenes

Working with automotive photographer Michael Schnabel, we spent a week on the road covering more than 2,000 miles across California. By shooting in the most demanding conditions, we captured imagery that feels raw, cinematic, and undeniably epic.