Samantha Jiménez
CREATIVE DIRECTOR
Campaign Film
Tier 1 - English & Spanish versions
English version 30”
Spanish version 60”
Tier 2 - English & Spanish versions
English version 30”
Spanish version 60”
Spanish version 30”
Campaign Print Ads
English Versions
Spanish versions
Campaign social & digital
The campaign extended beyond film to digital, bringing additional true stories to the website through testimonials from hardworking Ram truck owners. We also partnered with Yahoo! Music to launch a custom radio station curated around our audience’s tastes and values, deepening cultural connection with the brand. The campaign delivered strong results, driving a 41% increase in sales and a 3.5-point gain in market share. That success led to our team winning the international pitch to lead the Ram Trucks brand across LATAM.
Behind The Scenes
I shot the print campaign with Michael Schnabel, who is possibly the most talented car photographer there is. We drove 2000 miles around California in a week to shoot our trucks in the harshest conditions. The result are beautifully epic shots.
