Propel Beauty
This version visualizes a lifetime of cosmetic use through calm, architectural displays —contrasting disposable products with the permanence of the body.
Propel Office
Office life unfolds in multiple keyboards, cables, pages, and screens—each one so temporary but replaceable. And then, the sudden awareness that our body is not.
Propel Style
The Style film translates a lifetime of apparel and accessories use into calm, architectural compositions —highlighting how things we use are replaceable while the body is not.
For social, the campaign condenses multiple life categories into a single continuous film—beauty, fashion, and work existing side by side.
The structure preserves the core idea: throughout a lifetime, we replace countless things, but we live in only one body.